As a StyleSeat hairstylist and proud owner of Balayage Portland, I am delighted to be part of Women's Small Business Month, shining like a diamond in a sea of opportunity.
Hi, I'm Jessica Morse Rutamuis, and my journey in the beauty industry has been nothing short of a rollercoaster ride. From overcoming challenges to building resilient relationships, I have navigated through it all.
But what truly sets this month apart is the celebration of women-owned small businesses in the beauty industry. So, join me as we explore the incredible impact and success of our StyleSeat Pros, who are making waves and breaking barriers.
Jessica Morse Rutamuis: The Stylist Making Waves
Jessica Morse Rutamuis is a hairstylist who's making waves in the beauty industry with her expertise in balayage and her successful business, Balayage Portland. As a stylist, Jessica has faced numerous industry challenges, but her determination and passion have propelled her to success. Through her hard work and dedication, she's become one of the industry's success stories.
Jessica's ability to create beautiful balayage looks has earned her a loyal clientele and recognition in the beauty community. Despite the challenges she's faced, Jessica's commitment to her craft and her clients has allowed her to thrive. Her business, Balayage Portland, stands as a testament to her talent and entrepreneurial spirit.
Jessica's story serves as an inspiration to aspiring stylists, showing them that with passion and perseverance, they too can achieve great success in the beauty industry.
From Psychology to Balayage: Jessica's Entrepreneurial Journey
After completing my bachelor's degree in Psychology, I embarked on an entrepreneurial journey that would lead me from the study of the human mind to becoming a successful hairstylist specializing in balayage. It was a career transition that brought about both challenges and rewards.
Here are four key aspects of my journey:
- Passion for creativity: I wanted more creative control and a bigger piece of the pie, which led me to explore opportunities in the beauty industry.
- Client interaction: I saw an opportunity for meaningful client interaction in a salon setting, where I could combine my counseling skills with my passion for hairstyling.
- Business ownership: After gaining experience in a commission salon, I decided to take the leap and start my own business, seeking greater independence and financial stability.
- Finding success: Through hard work, dedication, and a commitment to ongoing education, I've found success in the beauty industry as a balayage specialist, creating beautiful transformations for my clients.
My career transition from psychology to balayage has been a fulfilling and empowering journey, allowing me to combine my love for creativity, human connection, and entrepreneurship.
Overcoming Challenges: Jessica's Proudest Achievements
Despite facing numerous challenges, I've achieved several significant milestones in my entrepreneurial journey.
One of my proudest achievements has been maintaining transparency with my clients. I believe that being open and honest about my company values has built trust and credibility with my clients. This has been especially important during times of uncertainty, such as the government shutdown and the pandemic.
Another achievement that I'm proud of is building resiliency. As an entrepreneur, I've faced emotional and monetary challenges, but I've learned to bounce back and adapt. This resiliency has allowed me to not only survive but thrive in the beauty industry.
Empowering Women in the Beauty Industry
To promote gender equality in the beauty industry, it's crucial to empower women entrepreneurs and foster collaboration and support among them. Here are four ways we can empower women in the beauty sector:
- Provide mentorship programs: Women entrepreneurs can benefit from mentorship programs that offer guidance, advice, and support from experienced professionals in the industry. These programs can help women navigate challenges, build confidence, and expand their networks.
- Offer financial assistance: Access to capital is essential for starting and growing a business. By providing grants, loans, and investment opportunities specifically for women in the beauty industry, we can help level the playing field and give female entrepreneurs the financial support they need to succeed.
- Create networking events: Networking is crucial for building connections and finding new opportunities. By organizing networking events specifically for women in the beauty industry, we can create a supportive community where women can share their experiences, exchange ideas, and collaborate on projects.
- Promote representation: It's important to showcase diverse women in the beauty industry, from different backgrounds and with different skill sets. By highlighting their achievements and success stories, we can inspire other women to pursue their entrepreneurial dreams and break down barriers in the industry.
StyleSeat: A Game-Changer for Jessica's Business
StyleSeat has revolutionized my business, providing me with a game-changing platform to streamline my appointment management and maximize my revenue potential. Since I started using StyleSeat in 2016, it has had a significant impact on my business growth.
My favorite feature is the last-minute cancellation notifications sent to clients, which prevents revenue loss and eliminates the need to post cancellations on social media. This feature saves me time and effort in managing appointments, allowing me to focus on providing quality services to my clients.
Additionally, StyleSeat's affordable booking software has disrupted the industry and provided access to startups like mine.
Supporting Women-Owned Small Businesses
Supporting women-owned small businesses is essential for promoting gender equality and encouraging collaboration among women entrepreneurs. As a female entrepreneur myself, I understand the importance of empowering fellow women in the business world. Here are four strategies for supporting women-owned businesses:
- Choose women first: By consciously seeking out and supporting women-owned businesses, we can help level the playing field and create more opportunities for female entrepreneurs.
- Give women equal opportunities: In male-dominated industries, women often face challenges and biases. By giving women equal opportunities and treating them with respect, we can help promote gender equality.
- Foster collaboration and support: Encouraging collaboration and support among women entrepreneurs can lead to growth and success. By networking, sharing resources, and offering mentorship, we can create a supportive community for women-owned businesses.
- Be a conscious consumer: As consumers, we have the power to support women-owned businesses with our purchasing decisions. By consciously choosing to buy from women-owned businesses, we can contribute to their success and empowerment.
Let's celebrate Women's Small Business Month by actively supporting and empowering women-owned small businesses. Together, we can make a difference and promote gender equality in the business world.
Celebrating Women's Small Business Month
As we celebrate Women's Small Business Month, it's important to recognize the achievements and contributions of women entrepreneurs in various industries. In the beauty industry specifically, we've seen countless inspiring stories of women-owned businesses that have achieved great success. These women haven't only built thriving beauty businesses, but they've also become beacons of inspiration for aspiring entrepreneurs. Their stories showcase the power of determination, creativity, and resilience.
Furthermore, Women's Small Business Month is an opportunity to build a supportive community within the beauty industry. Collaborating with fellow women entrepreneurs allows for the sharing of knowledge, resources, and experiences. By coming together, we can uplift and empower each other, fostering an environment of growth and success.
How Can I Support Women-Owned Businesses Through StyleSeat Pro?
Support women-owned businesses by booking services through StyleSeat Pro and discover exclusive promotions on StyleSeat blog. From hair salons to nail technicians, show your support by choosing a women-owned business for your next beauty treatment. Check out the StyleSeat blog for special promotions and discounts from women entrepreneurs.
Join the Movement: Celebrate With Your Styleseat Pros
Let's come together and celebrate Women's Small Business Month by joining the movement with your StyleSeat Pros.
Here's how we can celebrate the success and empower women entrepreneurs:
- Show your support: Book appointments with women-owned businesses on StyleSeat and help them thrive in the beauty industry.
- Spread the word: Share your positive experiences with your favorite StyleSeat Pros on social media and recommend them to your friends and family.
- Collaborate and uplift: Encourage collaboration and support among women entrepreneurs by networking and sharing resources.
- Be a champion: Advocate for gender equality in the beauty industry and promote women-owned businesses in your community.